One could justify this as a compensation for the externalities imposed on users by the advertising ecosystem. “Since the valuable commodity is user attention, it makes economic sense that the user be compensated for their attention. You can refer to BAT’s white paper for his analysis of the Coase theorem and how it applies to externalities involving three parties. He was inspired by the concept of social credit. Eich said the number one motivation for this project is remonetizing users, and he clearly believes in patronage over sponsorship. It’s also worth noting that Brave users will be the primary beneficiaries of BAT spending. Interestingly, Brave was built with Chromium, Google’s open-source browser project, rather than Eich's own Firefox. Still, the token sale was extremely competitive. Without a consistent user base, BAT is worthless to advertisers. However, some critics believe that Brave’s new browser will struggle with adoption. Many people believe BAT could change the industry.
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